Both products answer Instagram comments and DMs, and the meters are different enough that the sticker prices do not compare directly. Everything about ReplyMitra below comes from their own site and was checked on 21 October 2026.
Their shape: tiers of features
ReplyMitra's site lists a free plan, Creator at ₹899 a month and Business at ₹1,299 a month. The free plan is generous: five automations, unlimited DMs, AI FAQs, five forms and five smart links, 1,000 contacts, CSV export and link-in-bio tools. Creator adds unlimited automations, follow-ups, the flow builder, unlimited forms and links, and 10,000 contacts. Business adds unlimited contacts, custom branding, a media kit and deals. Each tier carries an AI token allowance, and AI conversations are marked as coming soon. The site also states the platform runs on Instagram's official API with built-in rate limits and safeguards.
That is the standard and perfectly sensible way to sell software: you climb a ladder and each rung adds capability, with a contact count that rises as you go.
Ours: a short ladder, and a meter
Our ladder is shorter. The builder, the sixteen checks and Activity are on every plan, Free included; Lite at $4 a month (₹149) removes the DM cap, and the inbox and leads list come with Creator at $12 (₹899). What is metered is narrower than anything on their page: one credit buys one reply written by the model. Comment replies sent from a template you wrote are free and unlimited on every plan, however many people receive them, and templated DMs are free too, up to Free's 1,000-every-30-days cap. Nothing is metered per contact. The free tier is 100 credits with no card, and packs start at $3.99.
| ReplyMitra | PostEngage | |
|---|---|---|
| Pricing shape | Tiers at ₹899 and ₹1,299, per their site | Free, Lite at $4 (₹149), then credits for written replies |
| DMs on the free plan | Unlimited, per their site | 1,000 every 30 days |
| Link-in-bio | Listed on their site | Not built, not planned |
| Flow builder | From Creator, per their site | No canvas |
| Prepared answers | AI FAQs, per their site | Templates, free (DMs capped at 1,000/30 days on Free) |
| A question nobody prepared for | Not documented on the pages we read | Written in your voice, one credit |
| White label | Custom branding on Business | Not offered |
Three of these rows are theirs on merit. The interesting argument is only in the sixth.
The sixth row, at length
Every tool here handles the repeatable comment. Type "link", get the link. That is solved, on their product and on ours, and it costs nothing on either.
The comment that is not solved anywhere is the specific one. A creator selling a ₹1,999 preset pack gets "I already have the June pack, kya isme naya hai?" A clinic gets "sir mera weight 92 hai, ye programme chalega?" A boutique gets "shipping Guwahati COD?" Those are not FAQ entries. They are one person's situation, and the honest options are an answer written for them, a prepared answer that does not fit, or silence.
We write that answer against a voice profile built from replies you actually sent, and charge a credit for it. When the model is unsure or produces something ungrounded, your own template goes out instead. That fallback is the point: a generated reply is an upgrade over your template, never a replacement for it.
Your own numbers, before either subscription
You answer 18 of 60 a week and miss 42. At 12% those 42 are worth
₹7,560a week, unanswered
42 missed × 12% × ₹1,500. The 18 you do answer are already worth ₹3,240, which is the number worth protecting first.
What happens before anything sends
Sixteen checks run in a fixed order: kill switch, connection, takeover, auto-reply switch, complaint pause, window, dedupe, burst, bot loop, cooldown, quiet hours, account limits, rate budget, free DM cap, credits, content safety. The first failure stops the send and records why. So "why did that person not get a reply" is a line in Activity rather than a shrug — usually the window had closed, or you had already taken the thread over or replied from Inbox, and takeover stood the automation down.
How it is set up, screen by screen
- 01
Connect Instagram
Three permissions — read comments, reply to them, send the DM you wrote. Meta handles the login, so your password never reaches us, and disconnect is on the same screen.
- 02
Write the trigger
Pick the post, then type the words people actually use. Matching ignores case and punctuation, and a negative keyword like "not interested" holds the reply back.
- 03
Write both replies
A public reply under the comment, a private reply carrying the link. Both are templates you wrote, so neither spends a credit however often they fire — the public reply is unlimited on every plan, the private one free up to the Free plan DM cap of 1,000 every 30 days.
- 04
Try it, then go live
Try it takes a pretend comment, runs every check against the live account and shows the replies exactly as they would go out. Nothing is sent, and nothing reaches a follower until you press Go live.
- 05
Read Activity in week one
Every send and every refusal with a reason. This is the screen that tells you whether to widen the keywords or narrow them.
What is identical
Both run on the official Instagram API, so both are bounded the same way: 24 hours to answer a DM, 7 days to answer a comment, no messaging strangers, no broadcast to followers. Written out in is Instagram DM automation safe.
ReplyMitra prices in rupees. We charge in dollars, or in rupees in India, and we are not registered for GST, so our rupee price is the whole amount and there is no GST invoice from us. The arithmetic on rupee billing is in the cheapest way to automate Instagram DMs in India.
Who should buy which
Buy ReplyMitra if you want the bundle: a link-in-bio page, forms, flows and branding under one subscription, at a price you can predict to the rupee — or if all you need is templated DMs at volume on one account, which their free plan covers.
Buy this if the only thing you actually want improved is what the DM says, and you would rather pay nothing in a quiet month. The full price list is on pricing, the nearest comparison to read next is DMKaro, whose paid plan is ₹99 a month, and the tools that bill per contact are on the ManyChat alternative page.