We make one of these two, so the concessions come first, and everything about the other product was read from LinktoDM's own pages and checked on 21 October 2026.
What is on their plans and not on ours
Their pricing page lists a free plan with 2,000 DMs, three creator accounts, up to two team members and a basic flow builder, then Pro at ₹542 a month billed yearly, or ₹699 monthly, with unlimited DMs, three creator accounts, five team members, an advanced flow builder, delays, backtrack, follow-ups with conditions, an automation scheduler, attachments, a DM queue, a safety check, AI message variations, AI auto reply, analytics, segmentation and an affiliate programme. Pro+ at ₹993 a month billed yearly, or ₹1,290 monthly adds more creator accounts (six on the card, eight in their own comparison table), ten team members, payment integration, API access, AI agents that like and hide comments, an AI flow builder and an AI intent trigger. Their site also covers Facebook as well as Instagram.
On their plans
On ours
If any line on the left is load-bearing for your business, stop reading. That is not a polite concession; it is the correct answer and the rest of this page will not change it.
The one thing we put all our care into
A flow is a set of paths drawn in advance. It is excellent at the questions you predicted, and their Pro plan now adds AI auto reply for the rest. What their pricing page does not describe is how that reply is written or what stops one from going out, and those two things are most of what we build.
Read the comments under your last Reel that travelled. Five of them are the same five: price, link, size, delivery, is-this-for-beginners. A template answers those, on their product and on ours, free.
The sixth is somebody's actual situation. "Bhai mera skin oily hai ye chalega?" "COD Guwahati tak?" "I bought your ₹499 one in June, is this different?" On a canvas without an AI step, as on their free plan's basic builder, those either hit a fallback branch written for nobody, or they sit unanswered until you get to them.
Here, that comment is answered in your own voice, drafted against a profile built from replies you actually wrote, and it costs one credit. When the model is unsure, slow, or produces something ungrounded, your own template goes out instead — the written reply is the upgrade, never the default. And before anything sends, sixteen checks run, with the reason written down when one holds a reply back.
| LinktoDM | PostEngage | |
|---|---|---|
| Flow canvas | Yes, advanced on Pro, per their page | No canvas at all |
| Channels | Instagram and Facebook, per their site | Instagram only |
| Team seats | Up to ten on Pro+, per their page | Three seats on Studio |
| AI replies | AI auto reply on Pro, per their page | In your voice, one credit each |
| Meter | DMs per month by plan, per their page | One credit per AI-written reply |
| Templated sends | Unlimited on paid, per their page | Comments unlimited free; DMs free to 1,000/30 days on Free, unlimited on Lite+ |
| Refusal record | A safety check is listed on Pro | Sixteen named checks, each refusal logged |
A canvas answers the questions you predicted. The bill here only moves for the ones you did not.
Setting ours up takes five screens
No canvas means there is not much to learn, which is the honest upside of a smaller product.
- 01
Connect Instagram
Three permissions — read comments, reply to them, send the DM you wrote. Meta runs the login, so no password reaches us, and you can disconnect from the same screen.
- 02
Write the trigger
Any post, a specific post, or your next post, then the words people actually type. Matching ignores case and punctuation; a negative keyword holds the reply back.
- 03
Write both replies
The public reply that keeps the post moving and the private reply that carries the link. Templates, so neither spends a credit however often they fire — the public one is unlimited on every plan, the private one free up to the Free plan DM cap of 1,000 every 30 days.
- 04
Try it, then go live
Try it takes a pretend comment, runs every check against the live account and shows the replies exactly as they would go out. Nothing is sent, and nothing reaches a follower until you press Go live.
- 05
Read Activity in week one
Sends and refusals, each with a reason: window closed, takeover, duplicate, quiet hours. If it is going to embarrass you, you see it here first.
What neither tool can do
Both sit on the official Graph API, so both live inside the same windows: a DM within 24 hours of that person's last message, a comment reply within 7 days. Neither can message a stranger, neither can broadcast to followers on Instagram, and neither sells an exemption. The detail is in is Instagram DM automation safe.
Their pricing page shows rupees. Ours shows dollars, with rupee prices for India — Lite is $4 a month (₹149) — and we are not registered for GST, so the rupee price is the whole amount. That sum is in the cheapest way to automate Instagram DMs in India.
Who should pick which
Pick LinktoDM if you want journeys, Facebook, seats, scheduling or an API. That is a longer list than ours and it is theirs on merit.
Pick this if the product you want is small: answer the comment, in your words, and tell you afterwards exactly what happened. The free tier is 100 credits with no card, the price list is on pricing, the other comparison worth reading first is ReplyKaro, and if ManyChat is on your list too, start with the ManyChat alternative page.