These terms are the agreement between you and POSTENGAGE.AI ("PostEngage", "we"), the company that operates postengage.ai. By creating an account you accept them. If you are accepting on behalf of a company, you are confirming that you may bind it.
What the service does
PostEngage connects to an Instagram Business or Creator account you own or manage, reads the comments and direct messages that account receives, and sends replies according to automations you configure.
Replies are either templates you wrote, or drafts written by a language model from a voice profile built out of replies you wrote earlier. Every outbound action passes ten policy checks in a fixed order — kill switch, connection health, whether you are already in the conversation, Instagram's reply window, duplicate detection, per-recipient cooldown, your quiet hours, rate budget, credits, and content safety. The first failure stops the send and is recorded with a reason you can read.
We use Meta's official Instagram Graph API with the permissions you grant. We are not affiliated with, endorsed by, or acting for Meta Platforms, Inc.
What it does not do. It does not publish posts or stories, run ads, follow or unfollow accounts, buy engagement, or send messages to people who have not messaged the connected account first. It does not scrape Instagram, and it cannot message anyone outside the windows Instagram allows.
Eligibility
You must be 18 or older, and the Instagram account you connect must be a Business or Creator account that you own or are authorised to operate. One Instagram account may be active in one PostEngage workspace at a time.
You are also bound by Meta's rules
Using PostEngage means acting on Instagram through Meta's platform, so Meta's terms apply to you directly and independently of this agreement — the Instagram Terms of Use, the Meta Platform Terms, and the Community Guidelines.
Two consequences worth stating plainly:
- If Meta restricts, rate-limits, or removes access for your account or for our app, we cannot override it. We will tell you what we know.
- If Meta requires us to stop processing for an account, we stop, and we tell you why.
Our app's standing with Meta is shared by every account on it. That is why the policy gate is not configurable past a point, and why we enforce limits that are stricter than Meta's own.
What you are responsible for
- The content of your templates, knowledge documents, and any reply you approve or send by hand.
- Whether what you send is lawful and accurate — pricing, offers, health, financial or legal statements included.
- Having a lawful basis for any contact detail your automations collect, and for anything you do with it afterwards. Those people are talking to you, not to us.
- Keeping your credentials safe and telling us promptly if they are exposed.
Replies drafted by the model are sent from your account and are yours. We do not warrant that a generated reply is accurate or suitable, which is why the guards exist, why grounding failures fall back to your own template, and why you can hold every automation for review.
Acceptable use
You may not use PostEngage to:
- Send unsolicited bulk messages, or message people who have not contacted the connected account.
- Operate an account you do not own or are not authorised to operate, including a bought, borrowed, or impersonated account.
- Present the automation as a human when directly asked whether it is one.
- Promote content that is illegal in India, sexually explicit, hateful, harassing, or that targets a person for abuse.
- Advertise regulated goods or services without holding the licence they require.
- Run schemes involving fake giveaways, fake scarcity, or engagement bought from third parties.
- Circumvent, disable, or attempt to negotiate around the policy gate, rate limits, credit metering, or any other control.
- Scrape, resell, sublicense, or redistribute the service or the data of the people who message you.
- Reverse engineer the service, probe it for vulnerabilities without our written agreement, or attack its availability.
- Use it in a way that puts our Meta app standing at risk.
We do not police the content of your replies as a matter of routine. We do act on reports, on Meta signals, and on anything the gate surfaces.
Credits, plans and billing
Credits meter the one thing with a real marginal cost: a reply written by a language model. Templated replies are unlimited on every plan, forever, and never consume a credit.
- Free credits are granted once at signup. They do not expire and they are not refundable, because nothing was paid for them.
- Top-up credits are a one-off purchase. They do not expire.
- Plan allowance credits are granted on each renewal and expire at the end of the billing period they were granted for. The allowance is spent before purchased credits.
Prices are set per currency, not converted from one another. Indian purchases are billed in INR through Razorpay; other purchases are billed through Stripe. We are not registered for GST, so no tax is added to the price you see — the refund policy says what that means for an invoice.
Credits are granted by a verified webhook from the payment processor, not by your browser returning from checkout — so closing the tab mid-payment costs you nothing. If a payment succeeds and credits do not appear, tell us and we will fix it; daily reconciliation usually finds it first.
Purchases are final. We do not give refunds — the trial is fourteen days and takes no card, and purchased credits never expire, so nothing you buy stops being yours. The two cases where money does come back, a double charge and a payment that bought you nothing, are in the refund policy, which forms part of these terms.
At zero credits AI replies stop and your templated automations keep running. We warn you before you get there.
Availability
We do not offer a service level agreement. We aim for the service to be available continuously and we will publish incidents, but a product that depends on someone else's API cannot honestly promise uptime it does not control.
Where Instagram is unreachable, we retry. Where the model service is unreachable, the automation falls back to your template within three seconds rather than waiting.
Suspension and termination
You may stop at any time. Disconnect the Instagram account, or delete the whole account from Settings — see data deletion.
We may suspend an account immediately, without notice, if it is being used in a way that breaks these terms, breaks Meta's rules, threatens our app standing, or endangers other people. Otherwise we give notice and a chance to fix the problem before suspending.
If we suspend you for breaking these terms, unused purchased credits are not refunded. If we withdraw the service or terminate an account that has done nothing wrong, we refund unused purchased credits.
We keep the audit record of a terminated account for as long as the retention schedule in the privacy notice says, and no longer.
Your content, and ours
What you write stays yours — templates, knowledge documents, replies, and the voice profile derived from your own words. You give us the licence needed to store it, process it, and send it to Instagram on your instruction, and nothing beyond that. We do not use one customer's content to train a model that serves another.
The software, the site and the PostEngage name are ours.
Liability
Nothing here limits liability for fraud, for death or personal injury caused by negligence, or for anything else that cannot be limited under Indian law.
Subject to that: we are not liable for indirect or consequential loss, for lost profit, lost revenue, lost followers, lost goodwill, or for the content of a reply you approved. Our total liability in any twelve-month period is capped at the amount you paid us in the twelve months before the claim arose.
The service is provided as it is. We do not warrant that it will be uninterrupted, that Instagram will keep behaving the way it does today, or that an automated reply will be right for every situation.
Indemnity
You will cover us against claims arising from your use of the service in breach of these terms or of Meta's rules, including claims by people your automations replied to.
Changes
We may change these terms. Material changes are emailed to account holders before they take effect, and the date at the top changes. Continuing to use the service after that is acceptance. If you do not accept, stop using the service and cancel. You keep what you have paid for until that period ends.
Law and disputes
These terms are governed by the laws of India. The courts at New Delhi have exclusive jurisdiction, except that either of us may seek an injunction anywhere it is needed.
Before filing anything, write to us. Most of what reaches a lawyer should have been a reply to an email.
Who you are contracting with
POSTENGAGE.AI is a sole proprietorship registered in India, Udyam registration UDYAM-DL-08-0115096, operating from Delhi.
Contact
support@postengage.ai · Delhi, India · grievance officer details are on the privacy page. A postal address is available on request.