Two Indian products on the same platform, priced on completely different things. Everything below about QuickDM was read from their own pages and checked on 24 September 2026.
Their meter is the clock, not the contact
QuickDM's pricing page is separated by delivery rate. The free plan, Infinity Access, delivers up to 20 DMs an hour with follow-before-DM for up to 100 followers and an email collector capped at 100, and includes unlimited automations, unlimited auto-replies on comments and Reels, story replies and direct DM automation. Pro Growth, shown at $10 a month against a struck $30, lifts delivery to 185 an hour and removes those two caps. The page carries an India toggle labelled ₹399 next to the global dollar price, and their own note says viral posts queue on the free plan and deliver as capacity resets. Their footer lists the business in Kandivali West, Mumbai.
Pricing the hour rather than the person is unusual, and it is a more honest meter than most. It says out loud what everyone in this category is actually selling on a big day: a queue that drains at some rate.
Ours meters something else entirely
One credit is one reply written by the model. Replies sent from a template you wrote are free and unlimited, however many people receive them. The free tier is 100 credits with no card, packs start at ₹499, and nothing is metered per contact or per follower.
Pay for a faster queue
Pay for the sentence
| QuickDM | PostEngage | |
|---|---|---|
| What separates the plans | DMs delivered per hour, per their page | Nothing — plans differ by AI replies |
| Free plan | Up to 20 DMs an hour, per their page | 100 AI replies, templates unlimited |
| Templated sends | Unlimited automations, per their page | Unlimited and free on every tier |
| Reply written for one person | Not priced on their page | One credit |
| On a viral post | Queues and drains, per their own note | Queues too — rate budget is a named check |
The honest bit about viral posts
Nobody sends four hundred DMs in a minute. Instagram will not have it, and a tool that tried would get the account restricted rather than the sale. So both products queue. The difference is what you are paying to change.
On theirs, paying changes the drain rate. On ours, paying changes what the messages say — the queue drains at a safe rate either way, and the rate budget is one of the ten checks that runs before every send.
What a week of unanswered comments is worth
You answer 18 of 60 a week and miss 42. At 12% those 42 are worth
₹7,560a week, unanswered
42 missed × 12% × ₹1,500. The 18 you do answer are already worth ₹3,240, which is the number worth protecting first.
What the ten checks are for
Before anything sends here, ten checks run in a fixed order: kill switch, connection, takeover, window, dedupe, cooldown, quiet hours, rate budget, credits, content safety. The first failure stops the send with its reason recorded, so a reply that did not go out is readable afterwards instead of mysterious. The one creators notice first is takeover — reply to somebody by hand and the automation stands down on that thread immediately.
Setting it up, five screens
- 01
Connect Instagram
Three permissions: read comments, reply to them, send the DM you wrote. Meta runs the login, your password never reaches us, and disconnecting is on the same screen.
- 02
Write the trigger
Choose the post, then the words people actually type. Case and punctuation are ignored, and a negative keyword such as "not interested" holds the reply back.
- 03
Write both replies
A public reply under the comment and a private reply carrying the link. Both are templates you wrote, so both are free and unlimited at any volume.
- 04
Test on yourself, then go live
The test runs the real pipeline and the same ten checks against your own account and spends no credits. Nothing reaches a follower until you press Go live.
- 05
Read Activity after a day
Every send and every refusal with a reason. This is where you find out whether the automation is behaving before your audience does.
Which to buy
Buy QuickDM if your problem is that a lot of people need the same message and you want it out faster than a free tier allows. That is a real problem, it is the one their pricing page is built around, and a per-hour meter is a clean way to sell it.
Buy this if your problem is that the messages should not all be the same, and you want to be able to ask afterwards why a particular reply did not go out.
Both of us bill in rupees with a GST invoice, which for a registered business is worth the arithmetic in the cheapest way to automate Instagram DMs in India. The rest of our price list is on pricing, the closest Indian comparison to this one is DMKaro, and what both tools can and cannot do inside Meta's windows is set out in is Instagram DM automation safe.