One of these is a WhatsApp business suite with Instagram included; the other replies to Instagram comments and nothing else. Everything about Interakt below was read from their own pricing page and checked on 21 October 2026.
Their plans, in their own numbers
Starter is ₹999 a month plus taxes on Instagram only, and covers one channel. On Instagram it already includes unlimited Instagram DMs and comments, price-please and giveaway automations, custom auto replies and a shared team inbox. It is also sold at ₹3,499 a quarter or ₹11,999 a year. Growth is ₹2,799 a month plus taxes, or ₹26,399 a year, and carries WhatsApp and Instagram together, bulk campaigns, FAQ automations and linear chatbot flows, catalogues, native payments and public APIs. Advanced is ₹3,799 a month plus taxes and adds branching flows with API calls and conditions, chat auto-assignment and advanced webhooks. Enterprise is on request and adds RCS. WhatsApp AI agents are an add-on on Growth and Advanced. Their page lists Meta's per-message template rates for Indian destinations separately.
There is no free plan on the page; every plan has a free trial button, and the page does not say how long the trial runs.
That is a complete messaging stack for a business that sells on WhatsApp. If that is you, buy it, and skip the rest of this page.
Ours, for contrast
Instagram comments and DMs, through the official Graph API. No WhatsApp, no campaigns, no catalogue, no payments, no RCS, no team routing beyond the three seats on Studio. One credit is one reply written by the model. Comment replies sent from a template you wrote are free and unlimited on every plan, and templated DMs are free up to Free's 1,000-every-30-days cap. Lite at $4 a month (₹149) removes that cap. The free tier is 100 credits with no card, and packs start at $3.99.
| Interakt | PostEngage | |
|---|---|---|
| Yes, the core of the product | None, and not planned | |
| Instagram DMs and comments | Unlimited on every plan, per their page | Comments unlimited free; DMs free to 1,000/30 days on Free, unlimited on Lite+ |
| Cheapest plan with Instagram | ₹999 a month plus taxes on Starter, per their page | Free; Lite at $4 (₹149) for unlimited DMs |
| Team inbox | Shared inbox on every plan, per their page | Inbox on Creator; 3 seats on Studio |
| Per-message charges | Meta template rates, listed on their page | Not applicable on Instagram |
| Reply written for one person | Not priced on their page for Instagram | One credit |
The question is not which is better. It is whether you are buying a WhatsApp suite to solve an Instagram problem.
The case where we are the wrong answer
A D2C brand doing order updates, abandoned carts, COD confirmations and catalogue sharing has a WhatsApp business, not an Instagram one. Everything that matters happens after the sale, in a channel we do not touch. Paying us would leave that entire motion unautomated, and no amount of well-written comment replies fixes it.
Instagram, for that brand, is the top of the funnel — and even there, a suite that already holds the customer record is usually the tidier place to answer.
The case where we are the right one
A creator, coach, clinic or boutique whose funnel is: post a Reel, get comments, send the link or the price, answer the follow-up question, take the order in DMs. Nothing in that sentence needs a campaign tool. What it needs is for the comment to get a reply that sounds like a person, within the window, without you being on the phone.
What the comments you never answered are worth
You answer 18 of 60 a week and miss 42. At 12% those 42 are worth
₹7,560a week, unanswered
42 missed × 12% × ₹1,500. The 18 you do answer are already worth ₹3,240, which is the number worth protecting first.
What happens before any reply goes out
Sixteen checks run in a fixed order — kill switch, connection, takeover, auto-reply switch, complaint pause, window, dedupe, burst, bot loop, cooldown, quiet hours, account limits, rate budget, free DM cap, credits, content safety — and the first failure stops the send and records the reason. Takeover is the one teams notice: when a human presses Take over in Inbox, or replies from Inbox, automation stands down on that thread until it is handed back, and replying in the Instagram app does not pause it, which is the failure mode that embarrasses businesses most.
Setting it up
- 01
Connect Instagram
Three permissions — read comments, reply to them, send the DM you wrote. Meta runs the login, so no password reaches us.
- 02
Write the trigger
A post or your next post, then the words customers actually type. Matching ignores case and punctuation; negative keywords hold the reply back.
- 03
Write both replies
The public reply under the comment and the private reply carrying the link or the price list. Both templates, so neither spends a credit however often they fire — the public reply is unlimited on every plan, the private one free up to the Free plan DM cap of 1,000 every 30 days.
- 04
Try it, then go live
Try it takes a pretend comment, runs every check against the live account and shows the replies exactly as they would go out. Nothing is sent, and nothing reaches a customer until you press Go live.
- 05
Read Activity in week one
Sends and refusals with reasons, so a missing reply is something you can look up instead of guess at.
Both products sit inside Meta's limits either way — 24 hours to answer a DM, 7 days to answer a comment — as described in is Instagram DM automation safe. Interakt prices in rupees plus taxes. We charge in dollars, or in rupees in India; we are not registered for GST, so our rupee price is the whole amount, and there is no GST invoice to claim against, which a registered business should weigh in Interakt's favour.
The short version
WhatsApp in the plan is worth ₹2,799 a month when you use WhatsApp. When you do not, even Interakt's one-channel Starter at ₹999 is a monthly floor that our Free plan does not have.
Start free here if Instagram is the whole story: pricing has the rest of the numbers, AiSensy is the other WhatsApp-first comparison worth reading beside this one, and the Instagram tools that bill per contact are on the ManyChat alternative page.