One of these is a WhatsApp business suite with Instagram included; the other replies to Instagram comments and nothing else. Everything about Interakt below was read from their own pricing page and checked on 24 September 2026.
Their plans, in their own numbers
Starter is free and limited to one channel — Instagram only or WhatsApp only. Growth is ₹2,799 a month plus taxes, or ₹2,240 a month billed yearly, and carries WhatsApp and Instagram together, bulk campaigns, a shared team inbox, FAQ automations and linear chatbot flows, catalogues, native payments and carousels, with unlimited Instagram DMs and comments listed on the Instagram side. Advanced is ₹3,799 a month plus taxes and adds branching flows with API calls and conditions, chat auto-assignment and advanced webhooks. Enterprise is on request and adds RCS. Their page also lists Meta's per-message template rates for Indian destinations separately, and states that GST is extra.
That is a complete messaging stack for a business that sells on WhatsApp. If that is you, buy it, and skip the rest of this page.
Ours, for contrast
Instagram comments and DMs, through the official Graph API. No WhatsApp, no campaigns, no catalogue, no payments, no RCS, no team routing beyond seats on the team plan. One credit is one reply written by the model. Replies sent from a template you wrote are free and unlimited. The free tier is 100 credits with no card, and packs start at ₹499.
| Interakt | PostEngage | |
|---|---|---|
| Yes, the core of the product | None, and not planned | |
| Instagram DMs and comments | Unlimited on paid, per their page | Templated unlimited and free |
| Monthly floor | ₹2,799 a month on Growth, per their page | No subscription required |
| Team inbox | Shared inbox and assignment, per their page | Seats on the team plan only |
| Per-message charges | Meta template rates, listed on their page | Not applicable on Instagram |
| Reply written for one person | Not priced separately on their page | One credit |
The question is not which is better. It is whether you are buying a WhatsApp suite to solve an Instagram problem.
The case where we are the wrong answer
A D2C brand doing order updates, abandoned carts, COD confirmations and catalogue sharing has a WhatsApp business, not an Instagram one. Everything that matters happens after the sale, in a channel we do not touch. Paying us would leave that entire motion unautomated, and no amount of well-written comment replies fixes it.
Instagram, for that brand, is the top of the funnel — and even there, a suite that already holds the customer record is usually the tidier place to answer.
The case where we are the right one
A creator, coach, clinic or boutique whose funnel is: post a Reel, get comments, send the link or the price, answer the follow-up question, take the order in DMs. Nothing in that sentence needs a campaign tool. What it needs is for the comment to get a reply that sounds like a person, within the window, without you being on the phone.
What the comments you never answered are worth
You answer 18 of 60 a week and miss 42. At 12% those 42 are worth
₹7,560a week, unanswered
42 missed × 12% × ₹1,500. The 18 you do answer are already worth ₹3,240, which is the number worth protecting first.
What happens before any reply goes out
Ten checks run in a fixed order — kill switch, connection, takeover, window, dedupe, cooldown, quiet hours, rate budget, credits, content safety — and the first failure stops the send and records the reason. Takeover is the one teams notice: the moment a human replies by hand, automation stands down on that thread, which is the failure mode that embarrasses businesses most.
Setting it up
- 01
Connect Instagram
Three permissions — read comments, reply to them, send the DM you wrote. Meta runs the login, so no password reaches us.
- 02
Write the trigger
A post or your next post, then the words customers actually type. Matching ignores case and punctuation; negative keywords hold the reply back.
- 03
Write both replies
The public reply under the comment and the private reply carrying the link or the price list. Both free, however often they fire.
- 04
Test on yourself, then go live
The test runs the real pipeline and the same ten checks against your own account, costs no credits, and nothing reaches a customer until you press Go live.
- 05
Read Activity in week one
Sends and refusals with reasons, so a missing reply is something you can look up instead of guess at.
Both products sit inside Meta's limits either way — 24 hours to answer a DM, 7 days to answer a comment — as described in is Instagram DM automation safe. Both bill in rupees with a GST invoice; what that saves against a dollar-billed tool is worked out in the cheapest way to automate Instagram DMs in India.
The short version
WhatsApp in the plan is worth ₹2,799 a month when you use WhatsApp. When you do not, it is the most expensive unused feature in your stack.
Start free here if Instagram is the whole story: pricing has the rest of the numbers, and AiSensy is the other Indian WhatsApp-first comparison worth reading beside this one.