Roadmap

What we're building next

Plans change as we learn. Tell us what you need from inside the app.

Now

Weekly report: questions you missed, answered

Android app

Next

iOS app

More templates for common questions

Later

Replies in more languages

WhatsApp, once Meta approves it

What is being built, and what never will be

A roadmap is a promise people plan around, so this one only contains work that is genuinely underway or genuinely next. The second half — the things we have decided not to build — is the more useful half.

Two things make most roadmaps useless. They carry dates that turn out to be wishes, and they list everything anybody ever asked for, which tells a reader nothing about what is actually happening.

So: no dates anywhere on this page, and a short list.

Now

The rebuild shipped at the end of August: one API instead of five services, Postgres instead of Mongo, and every outbound message passing through a single policy gate rather than three code paths that each made their own decisions. What is in hand now is the Android app, in testing with people who already use the product, and a weekly email that shows an account the questions it missed and the rule that would have answered them.

The parts that are done are the parts you use: the automation builder and its ten checks, the inbox with takeover, leads and CSV export, credits, voice profiles built from your own replies, knowledge sources, the admin controls, and export and erasure for your data. The security page describes how the last of those actually works.

Next

Three things, in roughly this order, and "roughly" is doing real work in that sentence.

  1. Mobile. Push notifications, the share sheet, and the product working properly on a phone — which is where most people read a comment in the first place.
  2. The growth loops the old build had and lost. Referrals, the waitlist, the newsletter. Unglamorous, and the reason people found us at all.
  3. Operability. Retrying a dead job without a database console, a metrics endpoint, and model routing that can be changed without a deploy. Nobody buys this. Everybody notices when it is missing.

Waiting on somebody else

WhatsApp. It is the most-asked-for thing by a distance, and the honest position is that we do not control the timeline. WhatsApp has its own approval process, its own message categories, and per-conversation charges from Meta that exist whatever a vendor charges on top. There is a waitlist inside the product; joining it is the only thing that gets you told first.

Not on the list, and not coming

This is the part worth reading, because a roadmap that only says yes is a sales document.

Decided against

A post scheduler. A content or hashtag generator. Follower-growth features. An analytics product with engagement rates and revenue attribution. A flow-builder canvas. Broadcasts and multi-step nurture sequences.

Why

The first three are a different product — we answer people, we do not publish. The analytics one existed in the old build with no backend behind it, showing numbers that were never measured. The last two are how a messaging tool turns into something that gets accounts restricted.

Three of those had screens in the old product, wired to endpoints that returned nothing real. Deleting them was the first decision of the rebuild, and it is the one we are most confident about.

What "next" is worth as a promise

Very little, and it is worth being explicit about why.

Everything in the Next section is genuinely started or genuinely queued, which is a real claim. It is not a claim that any of it lands in a particular month, or in that order, or at all. Work gets reordered by things nobody can schedule around — a platform change, a bug that turns out to be structural, a piece of compliance that arrives with a deadline attached.

The old product published a roadmap with quarters on it. Every quarter was wrong, and the cost was not embarrassment: it was people who chose us because something was listed for March, and then had to explain to somebody else why it had not arrived. That is the failure this page is shaped to avoid.

A date on a roadmap is a promise made by someone who does not yet know what they will find.

How this list changes

Not by a vote, and not by whoever asks loudest. What moves work up is the same question arriving repeatedly from people who have already connected an account and hit the thing they are asking about. That is a much smaller and much more useful signal than a feature request form.

If something here is wrong for you, say so at support@postengage.ai — the address goes to the people writing the code, and the about page explains why that is still true at this size.

When something ships it appears on the changelog, with the date it landed rather than the date it was hoped for.

Questions people ask

When will WhatsApp be ready?
There is no date, and anyone giving you one is guessing. WhatsApp is a different platform with its own approval process, its own message categories and its own per-conversation charges from Meta, none of which we control. There is a waitlist inside the product, and the people on it hear first.
Can I pay to move something up the list?
No. There is no paid prioritisation, and there is no enterprise tier that buys a feature. What does move things is being asked the same question repeatedly by people who have already connected an account — that is the signal we actually weight.
Why is there no analytics product on the roadmap?
Because the honest version of it is four counts you can tally by hand, and the dishonest version is what the old build shipped: dashboards showing engagement rates and revenue attribution that were never measurements. We would rather publish nothing than publish that again.
Do you publish dates for anything?
Only after it has shipped, on the changelog. Every date we published in advance in the old product was wrong, and a wrong date is worse than no date because people schedule around it. You will find out when it is live, in the product.

Updated