Both of these answer Instagram comments, and both start free. Everything about the other product below was read from DMKaro's own pages and checked on 21 October 2026.
Their price, which is lower than ours
DMKaro's pricing page shows a free plan — one Instagram account, three active automations, three rules, 1,000 DMs a month, comment keyword triggers — and a Creator plan at ₹99 a month, or ₹89 a month billed yearly (₹1,068 a year), with unlimited automations, unlimited rules, unlimited DMs, comment, story and DM triggers, real-time analytics, lead collection, a creator hub with product links, and email support. The rupee price is the base; visitors elsewhere see it converted at live exchange rates. Their About page describes the product as a Meta Verified Business Partner tool.
That is a complete comment-to-DM product for the price of two coffees, and a very large number of creator accounts need nothing more than that.
Ours, and why it looks more expensive
The plan to hold against ₹99 is Lite: $4 a month, ₹149 in India, which removes the Free DM cap and nothing else. Under every plan the meter is the same. One credit is one reply written by the model, and a reply sent from a template you wrote costs nothing, however many people receive it — comment replies at any volume, on every plan; DMs up to 1,000 every rolling 30 days on Free, then unlimited on Lite and up. The free tier is 100 credits with no card, packs start at $3.99, and Creator at $12 a month (₹899) includes 3,000 AI replies.
A flat month
A meter that mostly stays still
So the honest test is not which sticker is smaller. It is what share of your comments your own templates actually answer.
What your inbox is worth before either tool
You answer 18 of 60 a week and miss 42. At 12% those 42 are worth
₹7,560a week, unanswered
42 missed × 12% × ₹1,500. The 18 you do answer are already worth ₹3,240, which is the number worth protecting first.
The five comments that decide it
Pull up your last viral Reel and read the comments in order. Most of them will be one of five things: price, link, size, delivery, "is this for beginners". Those five are templates, and templates are free on both products.
Then there is the sixth kind. "Bhai mera skin oily hai, ye chalega?" "Shipping Guwahati tak hota hai kya, cod?" "I already have your ₹499 one, is this different?" A keyword tool answers those with a message written for somebody else, or with nothing.
| DMKaro | PostEngage | |
|---|---|---|
| Meter | A flat ₹99 month, per their pricing page | One credit per AI-written reply; Lite $4 (₹149) for unlimited DMs |
| Templated replies | Unlimited on Creator, per their page | Comments unlimited free; DMs free to 1,000/30 days on Free, unlimited on Lite+ |
| A comment no keyword matches | Not covered by a keyword rule | Answered in your voice, one credit |
| Free tier | 1,000 DMs a month, per their page | 100 AI credits, plus 1,000 DMs every 30 days |
| Refusal record | Not documented on the pages we read | Sixteen checks, each refusal named |
What the setup actually looks like here
This is the part most comparisons skip, so here is the whole thing. Five screens, and the first live reply usually happens inside fifteen minutes.
- 01
Connect Instagram
One button and three permissions — read comments, reply to them, send the DM you wrote. Instagram runs the login on its own screen, so no password reaches us. You can disconnect from the same page.
- 02
Write the trigger
Pick a post or your next post, then type the words people actually use, Hinglish included. Matching ignores case and punctuation, and a negative keyword like "not interested" holds the reply back.
- 03
Write both replies
A public reply that keeps the post moving, and a private reply that carries the link. Both are templates you wrote, so neither spends a credit however often they fire — the public reply is unlimited on every plan, the private one free up to the Free plan DM cap of 1,000 every 30 days.
- 04
Try it, then go live
Try it takes a pretend comment, runs every check against the live account and shows the replies exactly as they would go out. Nothing is sent, and nothing reaches a follower until you press Go live.
- 05
Read Activity in week one
Every send and every refusal is listed with a reason — window closed, takeover, duplicate, quiet hours. This is the screen that tells you whether the thing is behaving.
What is identical on both sides
Worth saying plainly, because it is where most comparison pages invent a difference. Both products sit inside Meta's windows: 24 hours to answer a DM, 7 days to answer a comment. Neither can message somebody who never messaged you, and neither can broadcast to your followers on Instagram. The full shape of that is in is Instagram DM automation safe.
DMKaro prices in rupees. We charge in dollars, or in rupees in India, and we are not registered for GST, so our rupee price is the whole amount — and there is no GST invoice from us, which a registered business may count in DMKaro's favour. The arithmetic on rupee billing is in the cheapest way to automate Instagram DMs in India.
Where we would defend the difference
Two places, and only two.
The first is the voice. A reply here is drafted against a profile built from replies you actually wrote, and when the model is unsure or produces something ungrounded, your own template goes out instead. The generated reply is the upgrade, never the default.
The second is the record. Sixteen checks run in a fixed order before every send — kill switch, connection, takeover, auto-reply switch, complaint pause, window, dedupe, burst, bot loop, cooldown, quiet hours, account limits, rate budget, free DM cap, credits, content safety. The first failure stops the send and writes down why, so a reply that never went out is a line you can read rather than a mystery. Takeover is the one creators notice first: press Take over in Inbox, or reply from Inbox, and the automation stands down on that thread until you hand it back. Replying in the Instagram app does not pause it.
If neither of those is worth the gap between ₹99 and our Lite at ₹149 — or Creator at $12 (₹899) once you want AI replies every month — the honest recommendation on this page is the cheaper product. If you want to see the full price list on ours first, it is on pricing, the closest comparison to read beside this one is ReplyKaro, and the tools that bill per contact are on the ManyChat alternative page.