We are going to lose the price argument on this page, so it is worth doing it first and doing it plainly.
Their pricing, from their own site
Read on 8 September 2026. A free forever tier with no credit card and setup described as thirty seconds. Starter at $3 a month, or ₹99 a month in India. Pro at $9 a month. Billing through UPI and Razorpay. Their own homepage positions them as India's number one Instagram AutoDM tool and the cheapest ManyChat alternative, and on the second claim they are almost certainly right.
The counters on their homepage that day read 5,266 creators, just over three million DMs sent, and a DM success rate of 96%.
Their feature list is longer than ours: comment-to-DM, DM automation, story reply automation, keyword triggers, a follow gate, a visual flow builder, broadcasts to subscribers, product mode, canvas mode, and fan loyalty rewards.
Ours, for contrast
No monthly plan. One credit is one AI-written reply. A comment reply sent from a template you wrote is free and unlimited, however many people it goes to, on every plan, because a repeated question does not need a model. A templated DM is free too, up to Free's 1,000-every-30-days cap, which Lite and above remove. Nothing is metered per contact, per follower or per conversation.
Free tier: 100 credits, 1,000 DMs every 30 days, no card. Packs: $3.99 for 1,000 credits, $14.99 for 4,500, $39.99 for 12,000.
₹99 a month, flat
Nothing until a model writes
The arithmetic only favours us in one situation: when most of your inbox is repetitive, so the templated share carries the volume for free, and the remainder is small enough that a few hundred credits lasts. If your inbox is mostly novel questions, ReplyKaro's flat plan will be cheaper and we would rather you knew that here than found it out in month three.
Where the two products actually differ
Not features. On features they are ahead. Two things.
The voice. We build a profile from replies you wrote yourself and draft against it, and when the model produces something ungrounded, or is unsure, or is simply slow, your own template goes out instead. The generated reply is the upgrade, not the default. That is the thing the credits buy, and if you do not want it, do not pay for it.
What happens when a reply should not go. Ten named checks run in a fixed order before every send, the first failure stops it, and the reason is recorded where you can read it. Across our production history that has meant 35 sends stopped by cooldown, 19 by the rate budget, 9 by duplicate delivery and 5 by burst — about 2.3% of sends refused on purpose.
We publish that number because the useful question to put to any tool in this category is what its refusal rate is. Zero is not a good answer.
Any tool here can send a message in under a second. The interesting part is what it does in the second before, when something is slightly wrong.
What is the same
Worth stating so the differences are readable. Both run on Meta's official Instagram API. Neither asks for your Instagram password. Neither can message somebody who has not messaged you, broadcast to your followers, or send after the window closes — seven days from a comment, twenty-four hours from a DM — because those are Meta's limits and they apply to every tool identically.
Both bill in rupees, which for a registered Indian business is worth more than it sounds: no forex markup on an international card, and a GST invoice your accountant can actually use. The arithmetic on that costs roughly ₹8,000 a year on a USD-billed foreign tool.
Setting ours up, screen by screen
If you do trial both, this is the whole of it on our side. Five screens, and the first live reply usually lands inside fifteen minutes.
- 01
Connect Instagram
Three permissions — read comments, reply to them, send the DM you wrote. Meta runs the login, so your password never reaches us, and disconnect sits on the same screen.
- 02
Write the trigger
A post or your next post, then the words people actually type, Hinglish included. Matching ignores case and punctuation, and a negative keyword holds the reply back.
- 03
Write both replies
The public reply that keeps the post moving and the private reply that carries the link. Both are templates, so both are free however often they fire.
- 04
Test on yourself, then go live
The test runs the real pipeline and the same ten checks against your own account and spends no credits. Nothing reaches a follower until you press Go live.
- 05
Read Activity in week one
Every send and refusal with a reason — window closed, takeover, duplicate, quiet hours — which is the screen that tells you whether to widen the keywords.
The full price list on our side is on pricing, and the other Indian comparisons worth reading beside this one are DMKaro and SuperProfile.
Who should pick which
Pick ReplyKaro if price is the deciding factor, if you want branching flows or a follow gate, if you need broadcasts to subscribers, or if your replies are genuinely the same handful of sentences and a model would add nothing. That is a large share of accounts and it is not a consolation prize.
Pick us if you want replies that read like you wrote them, and if you want to be able to ask afterwards why a specific reply did not go out and get a named answer. If neither of those is worth ₹400 a month to you, the honest recommendation on this page is the other product.