The first question an agency asks is whether it can run several clients from one place. The second, usually a week later, is how to explain to a client why a comment at 2am did not get a reply. The second question is the one that decides whether the retainer survives, so this page spends more time on it.
Several accounts, kept apart
Studio connects up to five Instagram accounts to one workspace. Each one is connected through Meta's own login, so nobody on your side ever holds a client's Instagram password, and a client can revoke access from their own Instagram settings without asking you.
The accounts share a login and nothing else:
- Automations are per account. A keyword rule on one client's Reel never fires on another client's post, however similar the words.
- The voice is per account. Each voice profile is built from replies that account's owner actually wrote, so a skincare brand and a fitness coach do not come out sounding like the same intern.
- The record is per account. Activity, leads and the inbox are scoped to the account you are looking at, which is what makes a client walkthrough possible without redacting anybody else.
The accounts board shows every connection on one screen: whether it is healthy, whether its voice is ready, and how many messages it received and answered this week. A connection that has quietly expired is the most common reason a client's replies stop, and it is the first thing on that board.
Seats, not shared logins
Studio includes three team seats. You invite a teammate by email with a role: an admin can do everything except transfer ownership or delete the workspace, a member cannot touch billing or the workspace itself. You can see who is in the workspace and remove a seat whenever somebody leaves.
This exists because the alternative is what agencies actually do without it: one password shared in a group chat, and a community manager who authorises the wrong Instagram account into a client's workspace because she was logged in as herself.
The record a client can read
Automation is a thing that refuses. Ten checks run before every send, in a fixed order: the kill switch, the connection, takeover, the messaging and comment windows, duplicates, cooldown, quiet hours, the rate budget, credits and content safety. Most of them will stop something in a normal week, and every one of them writes down why.
- What was sent. The original comment beside the reply and the DM that went out, with the time.
- What was held. Anything not sent, with the check that stopped it and one sentence explaining the reason.
- Who stepped in. Threads where a person replied by hand, where the automation stood down and stays down.
That list is the monthly report. It is built from what happened on the account, not from an engagement estimate, and it answers the 2am question before the client asks it.
What is not built
Say this to the client before they ask, because they will find the pricing page on their own.
There is no reseller tier, no white-label app, no partner discount and no client billing layer. The client sees PostEngage by name and could sign up without you. There is no CRM sync either: leads leave as a CSV export, and somebody has to decide which of them are worth a call.
None of that is a reason not to build a service on top of it. It is the reason the service has to be the work rather than access to the tool.
What an agency actually sells
The offer that gets undercut
The offer that holds
The billable work, month after month, is the same four things:
- The answer set. Four to six replies in the client's own register that cover most of their comment section, plus the words that should never trigger a reply.
- Rewrites when the offer changes. A public reply quoting last season's price is worse than no automation.
- A weekly read of what was held. The expired connection, the closed window, the takeover pile that means the client's own team is fighting the automation.
- The lead handover. Exporting, deduping and telling the client which of these people are worth a call.
What it costs to run
Templated replies are free and unlimited on every plan. A credit is spent only when the model writes something new, so a client's bill is decided by how much of their inbox is genuinely novel, not by how many followers they have. Studio includes 5,000 AI replies a month across its accounts; the pricing page has the current numbers.
Whether you pass that through or mark it up is your decision, and both are defensible if you say which one you are doing. The longer argument, with the scoping question worth asking before you quote, is in what agencies can charge for, and the operational failures that show up at a dozen accounts are in the post on scaling it.