Writing
Notes on Instagram’s API, the replies a tool should refuse to send, and the parts of automation that are easy to get wrong. Written by the people who ship it.
Product
A genuinely free setup exists — 100 AI replies a month, templates uncapped, no card. And the other ledger no pricing page lists: your time, and the wrong reply at scale.
10 min read
Voice DNA
The practical version — which replies to hand over, why coverage matters more than volume, and the three things to check when a generated reply comes out wrong.
5 min read
Tutorial
A trigger is a string comparison, not a reader. What gets folded away before the comparison, what never does, and why price does not match pricing.
5 min read
Playbooks
A studio inbox is timetable questions, membership questions, and contract questions. They look alike, they arrive together, and only one of the three is safe to automate.
5 min read
Playbooks
There is no link tracking here and no attribution. What a creator or a brand can honestly count from a collaboration, and where the real instrument actually lives.
5 min read
Playbooks
BFCM does not break your copy. It breaks your throughput. What to set before the sale weekend so a spike becomes a queue instead of a delivery problem.
6 min read
Playbooks
Three clocks govern every reply and you only control one of them. What quiet hours actually cost, and why the setting belongs in your audience timezone rather than yours.
4 min read
Comparison
A bio link is one tap from your post and one tap from everything else on the phone. A DM keeps the person in the thread. Both lose people, and different people.
5 min read
Playbooks
Automation needs something a person typed. A tag with no words is not that, which changes how an ambassador programme has to be designed on this platform.
5 min read
Playbooks
Most traffic surges arrive unannounced. A giveaway does not — you pick the date. The pre-flight that turns a deliberate spike into an uneventful night.
6 min read
Product
What we can confirm about automating around a Live, what we cannot, and the design that works either way — building for the clip instead of the broadcast.
5 min read
Lead generation
You can collect interest in DMs the moment somebody feels it. What you cannot do is count on it, chase it, or remind anybody before the day.
5 min read
Playbooks
Nobody has ever bought coaching from a template. The job of the automation is to get one qualified person into a conversation with you, then get out of the way.
4 min read
Playbooks
There is no abandoned-cart event on the Instagram API, and no permission to message the person even if there were. Three walls, and what is actually left after them.
5 min read
Playbooks
A story reply skips the public step and lands straight in your inbox on the short clock. What that buys you, what it costs, and why polls give you nothing.
4 min read
Playbooks
Comment-to-DM fills a registration list well. The reminder everyone builds next is forbidden by the twenty-four hour window, which changes where the handoff has to happen.
5 min read
Playbooks
We have no SEO features. What the phrase actually means in practice, and the one real link to automation: an old post found by search still produces comments.
5 min read
Playbooks
When a single enquiry is worth a great deal, a bad automated reply is expensive — and a small inbox may not be worth automating at all. The unflattering version.
4 min read
Playbooks
There is no pipeline in this product and no nurture sequence. What exists is a short automated opening, a handoff, and a person — and the handoff is the whole thing.
5 min read
Compliance
Every DM a broker gets is really one question, and it is the one question a bot must not answer. Here is what to send instead, and why the stakes are different.
5 min read
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