Writing
Notes on Instagram’s API, the replies a tool should refuse to send, and the parts of automation that are easy to get wrong. Written by the people who ship it.
Lead generation
Almost certainly not. Open rate is a property of the channel, not of the message. What AI does move is reply rate and time to first answer, which matter more.
4 min read
Compliance
What the official API permits, what it refuses, what every tool in this category can and cannot do, and how to tell a compliant one from the other kind.
7 min read
Playbooks
Sort the questions you bring to a dashboard into three piles: answerable exactly, answerable only by reading, and not answerable here at all. Most fall in the third.
5 min read
Tutorial
Five automations, in the order a practice should build them, with the fields for each. The refusal goes in before the reply, and generation goes in last or never.
5 min read
Playbooks
Two different things get called account health. We show you one of them in detail and cannot see the other at all, so here is the weekly check that covers what exists.
5 min read
Playbooks
At the volume most accounts run, a copy test cannot reach a conclusion. The advanced move is to stop testing wording and fix the things that need no measurement.
5 min read
Playbooks
A reply has one job: earn the next message. Here is what to put in it, what to leave out, and the four habits that make a good answer read like a form letter.
5 min read
Tutorial
A chat assistant is a good drafting partner and cannot send anything. Here is the workflow that turns it into templates, which are free and unlimited to run.
5 min read
Comparison
A VA and an automation fail in opposite ways. What each really costs in attention, which half of an inbox suits which, and why most accounts need both.
5 min read
Playbooks
There is no caption generator here, no hashtag tool and no calendar. The generative half we do is the reply, which is the harder one and the one nobody plans for.
5 min read
Playbooks
Nobody selling a forecast knows what Instagram will permit two years out. Here is the part of the system that is structural, and what would have to change first.
5 min read
Comparison
You cannot read your way to this decision. A run sheet for one afternoon: what to try first, what to write down, and the four moments that separate these products.
6 min read
Lead generation
A quiz needs several turns and the DM window gives you one that you control. What survives that constraint, and where the quiz actually belongs.
4 min read
Product
AI is not a category. Generation, classification, retrieval and perception are four different jobs with four different failure modes, and you hire for one of them.
5 min read
Playbooks
A course inbox holds two populations — people still deciding and people already enrolled — and nothing in an Instagram automation knows which one just messaged you.
4 min read
Playbooks
A coach sells trust, which limits what a machine may say. The automations that free your evenings, and the conversations that must stay yours.
5 min read
Playbooks
We do not monitor other accounts, and scraping them breaks Meta terms. The official API hands you events on your own content only, so widen what people say into it.
5 min read
Playbooks
There is no sentiment score in this product. Routing an angry message takes a list of words you chose and a check that stands down, not a number nobody can explain.
5 min read
Lead generation
There are exactly two moments in an Instagram sale where a machine writes anything. Knowing which one deserves a credit, and what it must never say, is the job.
5 min read
Playbooks
There is no performance prediction in this product and we would not trust one anyway. What is worth preparing is the comment surge after a Reel travels.
5 min read
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