Playbooks
Instagram Support for SaaS Teams That Already Have Users
Once you have customers, your Instagram inbox stops being a marketing channel and turns into a support desk nobody staffed. That changes what you should automate.
5 min read
Writing
What we learned building this.
Notes on Instagram’s API, the replies a tool should refuse to send, and the parts of automation that are easy to get wrong. Written by the people who ship it.
Playbooks
Recruiters on Instagram: Never Automate a Rejection
A candidate's DM is their livelihood, and two answers must never come out of a template: whether they have been rejected, and whether they are eligible at all.
6 min read
Playbooks
Brokerage Instagram: One Account, Nine Agents, No Routing
The listing-expiry argument is a separate post. This is the agency build sheet: who owns an automation, how they are named, who retires them, and where leads land.
6 min read
Playbooks
Job Seekers on Instagram: You Cannot Message First
The tool most people are searching for here does not exist and could not exist. What is left is answering properly when a recruiter or a client writes to you.
5 min read
Playbooks
Instagram Automation for Etsy Sellers, Without an Integration
There is no Etsy integration here and there is no plan for one. What is left is still useful to a handmade seller, and one part of it is genuinely dangerous.
5 min read
Product
Instagram Automation for Enterprises: What We Do Not Have
No single sign-on, no service level agreement, no dedicated support, no white-label, no procurement track. The honest list, before anybody books a call.
5 min read
Lead generation
B2B Sales on Instagram: What Happens After the Capture
Two posts already cover B2B lead gen here. This one covers what neither does: the deal outlives the window, and there is no pipeline in this product.
5 min read
Playbooks
Amazon Sellers: Instagram Cannot See Your Orders
There is no marketplace integration of any kind here, so the most common question in a seller's inbox — where is my order — is the one that never automates.
6 min read
Playbooks
You Have a Five-Step Sequence. Here Is How to Port It
Sequences do not exist here and three other posts explain why. This one is the migration: taking a written drip and sorting its steps into what survives.
5 min read
Comparison
Instagram DMs vs Email Marketing: Two Different Jobs in 2026
One you own and can send to whenever you like. The other gets read but closes in 24 hours. The structural differences, and how to use each for what it is good at.
5 min read
Playbooks
Florists on Instagram: The Stock Changes by the Hour
Flower stock at four is not the stock at eleven, a delivery cut-off is a promise about a van, and a condolence order must never meet a cheerful template.
6 min read
Playbooks
Flash Sale Automation: Plan for the Load, Then the Takedown
A flash sale is a load event with an expiry date measured in hours. Budget the rate, write a template you can delete, and put the takedown in the calendar first.
6 min read
Playbooks
Fitness Coaches: When the DM Is Not a Lead, It Is a Confession
People message a fitness coach with things they have told nobody else. Automating that inbox is mostly about knowing which messages your bot has to hand over.
5 min read
Compliance
Instagram DMs at a Financial Firm: Routing and Records
One inbox, several advisers, and every reply going out in the firm's name. The hard part is not writing templates. It is who approved them and who reads the thread.
6 min read
Playbooks
Event Photographers: The DM That Is a Rights Question
Half a photographer's inbox wants to use a photo and the other half wants an album link. Neither of those is a lead, and neither should get an automated yes.
5 min read
Playbooks
Why Reply Speed Matters, and It Is Not the Reason You Think
Speed is usually sold with a statistic nobody sourced. The real argument is mechanical: past the window, a late reply is not late, it is refused.
4 min read
Playbooks
Cart Recovery on Instagram: Building the Version That Works
The abandoned-cart DM is impossible, so build the three recoveries that are not: the stalled product thread, the week-old comment, and the handoff to email.
5 min read
Tutorial
A Dental Practice Build Sheet: What to Switch On First
Nine steps in the order a dental practice should actually do them, starting with the refusal list and ending a week later with one automation running and watched.
5 min read
Compliance
Asking for Reviews on Instagram Without Gaming Them
Automation can ask everybody the same way at the same moment. What it must never do is choose who gets asked — filtering for happy customers is a dark pattern with teeth.
5 min read
Playbooks
Onboarding a Customer in the DMs After They Have Bought
Instagram will not let you start the conversation, so post-purchase onboarding is not a sequence. It is one very good reply to a message you arranged for them to send.
5 min read
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