Influencer ROI Tracking: The Missing Link in Your Campaigns
Vanity metrics (likes, comments) are useless if they don't convert. Here is how to track the only metric that matters: Sales.
1The Problem with Discount Codes
Traditional influencer tracking relies on discount codes (e.g., "SARAH20"). But what if the user sees the post, forgets the code, and buys later? Or clicks the link in bio but doesn't use the code? You lose the attribution data.
2The Solution: Keyword Attribution
With PostEngage.ai, you assign a unique keyword to each influencer.
Example Workflow:
- Influencer A posts: "Comment 'GLOW' for my skincare routine."
- Influencer B posts: "Comment 'SHINE' for my skincare routine."
- PostEngage.ai tracks exactly how many DMs were triggered by 'GLOW' vs 'SHINE'.
3Tracking the Funnel Deep Dive
We don't just track the start of the conversation. We track how deep they go.
Metrics You Can Track
- • Total DMs initiated
- • Email collected rate
- • Click-through rate to website
- • Conversion rate (via pixel integration)
4Automated Payouts (Coming Soon)
Imagine a system where your influencers are paid automatically based on the qualified leads they generate, not just sales. This opens up new partnership models (Cost Per Lead) that are fairer for both brands and creators.
Stop wasting budget on low-performing influencers
Get granular data on your influencer campaigns with PostEngage.ai Analytics.