High-Ticket Sales: Selling $5k+ Coaching Programs in DMs
You don't need a complex webinar funnel. You need conversations. Here is how to automate the "Setter" role and book qualified calls 24/7.
Selling a $27 ebook is easy. Selling a $5,000 coaching program requires trust. And trust is built in conversations, not on sales pages.
The problem? You can't spend all day chatting with people who can't afford you. You need a system to filter the "tire kickers" from the "action takers."
The High-Ticket Problem
Result: Burnout and empty calendar.
Result: You only talk to buyers.
Automated Triage: Filter the Noise
Your automation should act like a digital "Setter". It asks the awkward questions so you don't have to.
- The Goal Question: "What are you looking to achieve in the next 90 days?"
- The Obstacle Question: "What is stopping you from doing it on your own?"
- The Investment Question: "Are you ready to invest in a mentor to get there faster?"
The "Hand Raiser" Content Strategy
Don't say "Link in Bio". Post a result you got for a client (e.g., "How John added $10k/mo").
Then say: "Comment SCALE and I'll send you the exact roadmap we used."
This triggers the DM automation. They asked for value, you give it to them, and then you qualify them.
The Booking Flow that Converts
Bot: "Based on your answers, it sounds like you are a perfect fit for our Accelerator."
Bot: "I have opened up a few spots on my calendar for a strategy session. Want to grab one?"
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