Recovering Abandoned Carts via Instagram DMs

The average e-commerce store loses 70% of sales at checkout. You send an email. It goes to the "Promotions" tab. They never see it.

Why Email is Dying

The numbers don't lie. If you want to recover sales, you need to reach customers where they are paying attention.

The DM Strategy

You can't just DM anyone who abandons a cart (that's spam). But you CAN DM anyone who has engaged with you.

The "Save My Cart" Flow

1. Opt-In: Add a "Send to Messenger" checkbox on your product page or cart drawer.
2. Trigger: If they don't checkout in 30 minutes, PostEngage fires a DM.
3. Offer: "Hey [Name], did you forget this? Here is a 5% code to complete your order: [LINK]"

Staying Compliant

Meta has strict rules about promotional messages. You must use the "One-Time Notification" (OTN) or recurring notification tokens.

PostEngage handles all of this complexity for you, ensuring you never get blocked.