The Interior Studio Build Sheet: Every Field, In Order

This is the sheet. Three automations, in the order to build them, with the fields as the builder asks for them and text you can start from.

The argument for any of it — why sorting matters more than speed, why you should never quote per square foot in a DM, which four facts decide whether an enquiry is a project — is a separate post. Read that one if you want to be convinced. Read this one if you are already convinced and want it running by this evening.

Before anything: an Instagram professional account connected through Meta. If that is not done, the first-week guide starts there.

Automation one: the cost question

The highest-volume enquiry on any interior account, and the only one worth building first.

Trigger. Comment. Scope it to specific posts — your three or four best-performing portfolio reels — not to every post on the account. Scoping is what makes a one-word comment unambiguous: cost under a kitchen reel can only mean the kitchen.

Keywords, any-of. These are literal whole-word strings, so every variant is its own entry:

cost, price, rate, rates, charges, budget, quote, quotation, kitna, kitne, kitni, daam, sqft, sq ft, per sqft, how much

Negative keywords. Interior accounts collect a specific kind of noise, and these save you from replying to it:

job, jobs, internship, hiring, vacancy, resume, portfolio review, collab, promotion, seo, followers, not interested

Public reply. Four to eight words. It is a receipt, not the answer.

Details sent to your DM 🙌

Private reply. Acknowledge, give the structure without a number, ask the one question that disqualifies fastest.

Thanks for asking! We charge a design fee for design-only projects and work on a turnkey basis when we execute too — the number depends on carpet area and how much of the home you are touching, so we do not quote from a photo. Quick one to start: which city is the property in?

Capture to Leads. On. Every enquiry, including the ones that go nowhere.

Advanced. Leave first-time-senders-only off here — the same person will legitimately ask about two different reels. Set quiet hours in your clients' timezone, and think twice before silencing the evening: people look at interior content after dinner.

Automation two: where you actually work

The cheapest automation you will ever build and the one that saves the most wasted calls.

Trigger. Message, so it catches people who skip the comment and DM you directly. An automation carries one trigger type, so if you want the same answer under posts too, duplicate it with a comment trigger and the same lists.

Keywords, any-of. location, city, based, where, office, serve, service, area, pin code, pincode

Negative keywords. area kitna — carpet-area questions contain the word area and are a different conversation entirely. Add whichever near-miss your own comments show you.

Private reply. Name the cities. That is the whole message. Yours, obviously, not these:

We take projects in Bengaluru and Hyderabad and travel for larger ones. If you are outside that, happy to point you at someone good.

Capture to Leads. On. An out-of-area enquiry is still worth knowing about; three of them from the same city is a business decision.

Automation three: the portfolio ask

Trigger. Message, any post.

Keywords, any-of. portfolio, projects, work, previous, gallery, website, catalogue, catalog

Private reply. One sentence and one link. It cannot attach a file, so the link is the deliverable.

Capture to Leads. On, but expect these to be lower intent than the other two.

Now test it on yourself

Before any of it is live. The Test on myself button runs the whole pipeline — the match, the checks, the reply, the send — and delivers the result to your own account.

Test with the exact strings your comments actually contain, including kitna and sq ft. Then read the private reply as a client would, out loud. If it sounds like a brochure, rewrite it in the register your studio actually uses on a call.

Go live on one post, then read Activity

Turn on automation one, for one reel. Later that day, open Activity and filter to Blocked.

The rows worth acting on are the keyword misses. Read the comments that did not match and add the strings you find. That single loop — go live, read the misses, extend the list — is what turns a decent keyword list into a good one, and it cannot be done in advance.

Week two

Widen the cost automation to more posts, one at a time. Add a fourth automation only when you can name the question it answers and point at ten comments asking it.

Two settings become worth touching once several are running. Takeover, which stands the automation down the moment anyone at the studio replies by hand — leave it on, because you will jump into threads. And the review queue, if your generated replies are going out less confident than you would like.

Templated replies are free and unlimited, so all three automations above cost nothing to run. A credit is spent only when the AI writes a new reply, and the free tier is 100 credits with no card. Packs start at ₹499 if you get there.

For the full list of what can stop a reply and why each check exists, the safety post documents all ten.